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The B Corp Handbook
How You Can Use Business As A Force For Good
language: english
Publisher:
Berrett-Koehler Publishers, April of 2019 ‧
see product details
SYNOPSIS
B Corps are a global movement of more than 3,300 companies in 70 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency.
This book - winner of an Independent Book Publisher's Association IPPY Award as one of the best business books of 2020 - is the authoritative guide to the what, why, and how of B Corp certification.
Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy.
The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.
While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business.
As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
This book - winner of an Independent Book Publisher's Association IPPY Award as one of the best business books of 2020 - is the authoritative guide to the what, why, and how of B Corp certification.
Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy.
The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.
While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business.
As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
REVIEWS
«The B Corp Handbook shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success.»
Paul Polman, CEO, Unilever
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781523097531 |
| Publisher: | Berrett-Koehler Publishers |
| Release Date: | April of 2019 |
| Language: | English |
| Dimensions: | 154 x 234 x 14 mm |
| Cover: | Softcover |
| Pages: | 288 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781523097531 |