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The Anonymous Elect

Market Research Through Online Access Panels

by Andrei Postoaca
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, February of 2010 ‧
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By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

The Anonymous Elect

Market Research Through Online Access Panels

by Andrei Postoaca

Property Description
ISBN: 9783642067068
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: February of 2010
Language: English
Cover: Softcover
Pages: 157
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9783642067068