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The Advertising Controversy
Evidence On The Economic Effects Of Advertising
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, February of 1981 ‧
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SYNOPSIS
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780865690578 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | February of 1981 |
| Language: | English |
| Dimensions: | 171 x 248 x 20 mm |
| Cover: | Hardcover |
| Pages: | 245 |
| Format: | Book |
| Collection: | Variorum Collected Studies |
| Categories: |
Books in English
>
Management
>
Advertising
Books in English > Others |
| EAN: | 9780865690578 |
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