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Sustainable Marketing

A Holistic Approach

by Mark Peterson
language: english
Publisher: SAGE PUBLICATIONS LTD, May of 2021 ‧
270,38€
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This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

Sustainable Marketing

A Holistic Approach

by Mark Peterson

Property Description
ISBN: 9781526494641
Publisher: SAGE PUBLICATIONS LTD
Release Date: May of 2021
Language: English
Dimensions: 186 x 232 x 20 mm
Cover: Hardcover
Pages: 440
Format: Book
Categories: Books in English > Others
EAN: 9781526494641