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Strategy And Management Of Industrial Brands

Business To Business - Products And Services

by Philippe Malaval
language: english
Publisher: Kluwer Academic Publishers, January of 2001 ‧
97,34€
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On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? It also defines and expands on two objectives to be added to the traditional functions of branding.

Strategy And Management Of Industrial Brands

Business To Business - Products And Services

by Philippe Malaval

Property Description
ISBN: 9780792379706
Publisher: Kluwer Academic Publishers
Release Date: January of 2001
Language: English
Dimensions: 156 x 234 x 25 mm
Cover: Hardcover
Pages: 424
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780792379706