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Strategy And Management Of Industrial Brands
Business To Business - Products And Services
language: english
Publisher:
Kluwer Academic Publishers, January of 2001 ‧
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SYNOPSIS
On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? It also defines and expands on two objectives to be added to the traditional functions of branding.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780792379706 |
| Publisher: | Kluwer Academic Publishers |
| Release Date: | January of 2001 |
| Language: | English |
| Dimensions: | 156 x 234 x 25 mm |
| Cover: | Hardcover |
| Pages: | 424 |
| Format: | Book |
| Categories: |
Books in English
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Management
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Marketing
|
| EAN: | 9780792379706 |
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