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Strategic Sport Communication

Traditional And Transmedia Strategies For A Global Sports Market

by W. Timothy (Texas A&M University, Usa) Coombs e Jennifer L. Harker
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2021 ‧
209,54€
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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

Strategic Sport Communication

Traditional And Transmedia Strategies For A Global Sports Market

by W. Timothy (Texas A&M University, Usa) Coombs e Jennifer L. Harker

Property Description
ISBN: 9780367902995
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2021
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 172
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780367902995