10% OFF

Strategic Marketing

Cases, Concepts And Challenges

by Ian Wilson e John Atkinson
language: english
Publisher: Pearson Education Limited, May of 1996 ‧
114,90€
10% OFF CARD
free shipping
Sell ​​your book
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

Strategic Marketing

Cases, Concepts And Challenges

by Ian Wilson e John Atkinson

Property Description
ISBN: 9780004990378
Publisher: Pearson Education Limited
Release Date: May of 1996
Language: English
Cover: Softcover
Pages: 296
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780004990378