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Strategic Marketing And Innovation For Indian Msmes

by C.P. Lohith e R. Srinivasan
language: english
Publisher: SPRINGER VERLAG, SINGAPORE, March of 2017 ‧
60,82€
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This book investigates how strategic marketing is influencing organizations’ innovation performance.

Strategic Marketing And Innovation For Indian Msmes

by C.P. Lohith e R. Srinivasan

Property Description
ISBN: 9789811035890
Publisher: SPRINGER VERLAG, SINGAPORE
Release Date: March of 2017
Language: English
Dimensions: 155 x 235 x 10 mm
Cover: Hardcover
Pages: 131
Format: Book
Collection: India Studies In Business And Economics
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9789811035890

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