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Strategic Marketing

An Introduction

by Tony (University Of Chester, Uk) Proctor
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2008 ‧
270,38€
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Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.

Strategic Marketing

An Introduction

by Tony (University Of Chester, Uk) Proctor

Property Description
ISBN: 9780415458160
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2008
Language: English
Dimensions: 174 x 246 x 23 mm
Cover: Hardcover
Pages: 348
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780415458160