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Strategic Communication In Canada

Planning Effective Pr Campaigns

by Bernard Gauthier
language: english
Publisher: Canadian Scholars, July of 2018 ‧
71,65€
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Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Readers are led through all the phases of developing communication strategy, from conducting a situation analysis right through to forming finished, polished strategy and drawing conclusions.

Strategic Communication In Canada

Planning Effective Pr Campaigns

by Bernard Gauthier

Property Description
ISBN: 9781773380766
Publisher: Canadian Scholars
Release Date: July of 2018
Language: English
Dimensions: 171 x 248 x 15 mm
Cover: Softcover
Pages: 210
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781773380766