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Strategic Advertising Management

language: english
Publisher: Oxford University Press, February of 2021 ‧
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With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

Strategic Advertising Management

Property Description
ISBN: 9780198835615
Publisher: Oxford University Press
Release Date: February of 2021
Language: English
Dimensions: 188 x 246 x 21 mm
Cover: Softcover
Pages: 504
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780198835615

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