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Storytelling With Data

Gaining Insights, Developing Strategy And Taking Corporate Communications To A New Level

by Hans-Wilhelm Eckert
language: english
Publisher: Springer Fachmedien Wiesbaden, November of 2022 ‧
74,34€
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This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity.

Storytelling With Data

Gaining Insights, Developing Strategy And Taking Corporate Communications To A New Level

by Hans-Wilhelm Eckert

Property Description
ISBN: 9783658385545
Publisher: Springer Fachmedien Wiesbaden
Release Date: November of 2022
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 138
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9783658385545