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language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2022 ‧
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This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.

Stadia Naming Rights In Sport

by Leah (Manchester Metropolitan University, Uk) Gillooly, Dominic (Manchester Metropolitan University, Uk) Medway e Terry (University Of Windsor, Canada) Eddy

Property Description
ISBN: 9780367630089
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2022
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Hardcover
Pages: 80
Format: Book
Collection: Sport Business Insights
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780367630089