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Sports Sponsorship And Brand Development

The Subaru And Jaguar Stories

by M. Beck-Burridge e J. Walton
language: english
Publisher: Palgrave Macmillan, January of 2001 ‧
60,82€
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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Sports Sponsorship And Brand Development

The Subaru And Jaguar Stories

by M. Beck-Burridge e J. Walton

Property Description
ISBN: 9781349425242
Publisher: Palgrave Macmillan
Release Date: January of 2001
Language: English
Dimensions: 140 x 216 x 20 mm
Cover: Softcover
Pages: 196
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781349425242