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Sports And City Marketing In European Cities

by Erik Braun e Leo Van Den Berg
language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2017 ‧
78,40€
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City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities, examining sport as an instrument of city marketing and a tool for maximizing a city’s potential through its marketing policies.

Sports And City Marketing In European Cities

by Erik Braun e Leo Van Den Berg

Property Description
ISBN: 9781138254824
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2017
Language: English
Cover: Softcover
Pages: 134
Format: Book
Collection: Euricur Series European Institute For Comparative Urban Research
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9781138254824

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