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Sport Business In The Global Marketplace

by H. Westerbeek e A. Smith
language: english
Publisher: Palgrave Macmillan, October of 2002 ‧
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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

Sport Business In The Global Marketplace

by H. Westerbeek e A. Smith

Property Description
ISBN: 9781349508457
Publisher: Palgrave Macmillan
Release Date: October of 2002
Language: English
Dimensions: 152 x 229 x 14 mm
Cover: Softcover
Pages: 241
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9781349508457