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Sounds Like Branding
Use The Power Of Music To Turn Customers Into Fans
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, July of 2011 ‧
see product details
SYNOPSIS
Sounds Like Branding is an ‘ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781408151433 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | July of 2011 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 176 |
| Format: | Book |
| Collection: | Chameleons |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781408151433 |
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