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Social Media, Organizational Identity And Public Relations

The Challenge Of Authenticity

by Amy (Mount Saint Vincent University, Canada) Thurlow
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2020 ‧
68,93€
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This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

Social Media, Organizational Identity And Public Relations

The Challenge Of Authenticity

by Amy (Mount Saint Vincent University, Canada) Thurlow

Property Description
ISBN: 9780367665036
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2020
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 132
Format: Book
Collection: Routledge New Directions In Pr & Communication Research
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780367665036