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Social Media Management

Technologies And Strategies For Creating Business Value

by Amy Van Looy
language: english
Publisher: Springer International Publishing AG, September of 2015 ‧
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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.

Social Media Management

Technologies And Strategies For Creating Business Value

by Amy Van Looy

Property Description
ISBN: 9783319219899
Publisher: Springer International Publishing AG
Release Date: September of 2015
Language: English
Dimensions: 244 x 166 x 19 mm
Cover: Hardcover
Pages: 250
Format: Book
Collection: Springer Texts In Business And Economics
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9783319219899

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