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Social Media In Travel, Tourism And Hospitality

Theory, Practice And Cases

by Evangelos Christou
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2012 ‧
232,51€
186,01€
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Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.

Social Media In Travel, Tourism And Hospitality

Theory, Practice And Cases

by Evangelos Christou

Property Description
ISBN: 9781409420910
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2012
Language: English
Dimensions: 159 x 242 x 24 mm
Cover: Hardcover
Pages: 344
Format: Book
Collection: New Directions In Tourism Analysis
Categories: Books in English > Management > Hospitality and Tourism
Books in English > Others
EAN: 9781409420910

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