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Social Marketing And Behaviour Change
Models, Theory And Applications
language: english
Publisher:
EDWARD ELGAR PUBLISHING LTD, June of 2016 ‧
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SYNOPSIS
With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781784711528 |
| Publisher: | EDWARD ELGAR PUBLISHING LTD |
| Release Date: | June of 2016 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 448 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Sociology
Books in English > Others |
| EAN: | 9781784711528 |
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Social Marketing And Behaviour ChangeEDWARD ELGAR PUBLISHING LTD172,53€
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