Social Marketing And Behaviour Change

Models, Theory And Applications

by Dang Nguyen
language: english
Publisher: EDWARD ELGAR PUBLISHING LTD, December of 2014 ‧
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With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice.

Social Marketing And Behaviour Change

Models, Theory And Applications

by Dang Nguyen

Property Description
ISBN: 9781782548140
Publisher: EDWARD ELGAR PUBLISHING LTD
Release Date: December of 2014
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 448
Format: Book
Collection: Kdi Series In Economic Policy And Development
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781782548140