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Social Brand Management In A Post Covid-19 Era

by Alexandre Duarte e Patrícia Dias
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2023 ‧
74,34€
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This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

Social Brand Management In A Post Covid-19 Era

by Alexandre Duarte e Patrícia Dias

Property Description
ISBN: 9781032465722
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2023
Language: English
Dimensions: 142 x 222 x 193 mm
Cover: Hardcover
Pages: 68
Format: Book
Collection: Routledge Focus On Business And Management
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9781032465722