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Shoveling Smoke

Advertising And Globalization In Contemporary India

by William Mazzarella
language: english
Publisher: DUKE UNIVERSITY PRESS, August of 2003 ‧
135,19€
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Presents a study of globalization and consumerism through an ethnography of Bombay's leading advertising agency. This book traces the rise in India, during the 1980s of mass consumption, as a self-consciously sensuous challenge to the austerities of state-led developmentalism.

Shoveling Smoke

Advertising And Globalization In Contemporary India

by William Mazzarella

Property Description
ISBN: 9780822331094
Publisher: DUKE UNIVERSITY PRESS
Release Date: August of 2003
Language: English
Dimensions: 149 x 235 x 20 mm
Cover: Hardcover
Pages: 384
Format: Book
Collection: American Encounters/Global Interactions
Categories: Books in English > Dictionaries and Encyclopedias > Encyclopedias
Books in English > Others
EAN: 9780822331094

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