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Shaping China’S Global Imagination

Branding Nations At The World Expo

by J. Wang
language: english
Publisher: Palgrave Macmillan, December of 2013 ‧
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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Shaping China’S Global Imagination

Branding Nations At The World Expo

by J. Wang

Property Description
ISBN: 9781137361714
Publisher: Palgrave Macmillan
Release Date: December of 2013
Language: English
Cover: Hardcover
Pages: 210
Format: Book
Collection: Palgrave Macmillan Series In Global Public Diplomacy
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9781137361714

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