Selling Sin

The Marketing Of Socially Unacceptable Products

by D. Kirk Davidson
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, December of 2003 ‧
109,44€
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Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.

Selling Sin

The Marketing Of Socially Unacceptable Products

by D. Kirk Davidson

Property Description
ISBN: 9781567206128
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: December of 2003
Language: English
Dimensions: 155 x 235 x 25 mm
Cover: Hardcover
Pages: 264
Format: Book
Collection: Reference Sources In The Humanities S.
Categories: Books in English > Management > Marketing
EAN: 9781567206128

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