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How Tesco Continues To Win Customer Loyalty

by Terry Hunt e Tim Phillips
language: english
Publisher: KOGAN PAGE LTD, August of 2008 ‧
44,60€
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Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.

Scoring Points

How Tesco Continues To Win Customer Loyalty

by Terry Hunt e Tim Phillips

Property Description
ISBN: 9780749453381
Publisher: KOGAN PAGE LTD
Release Date: August of 2008
Language: English
Dimensions: 155 x 233 x 20 mm
Cover: Softcover
Pages: 312
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780749453381