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Scientific Advertising

by Claude C. Hopkins
language: english
Publisher: DOVER PUBLICATIONS INC., October of 2019 ‧
11,47€
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A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

Scientific Advertising

by Claude C. Hopkins

Property Description
ISBN: 9780486836058
Publisher: DOVER PUBLICATIONS INC.
Release Date: October of 2019
Language: English
Dimensions: 127 x 206 x 5 mm
Cover: Softcover
Pages: 112
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9780486836058

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