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Return On Investment In Meetings & Events

by M. Theresa Breining e Jack J. Phillips
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2007 ‧
71,64€
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The Phillips ROI Methodology(trademark) utilizes five levels of evaluation, which are essential in determining the return on investment. This title introduces and demonstrates ROI measurement methodology. It addresses the growing demands from stakeholders to prove the value of meetings through data.

Return On Investment In Meetings & Events

by M. Theresa Breining e Jack J. Phillips

Property Description
ISBN: 9780750683388
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2007
Language: English
Dimensions: 151 x 227 x 13 mm
Cover: Softcover
Pages: 304
Format: Book
Categories: Books in English > Management > Hospitality and Tourism
Books in English > Others
EAN: 9780750683388