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Rethinking Marketing
Qualitative Strategies And Exotic Visions
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, November of 2000 ‧
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SYNOPSIS
This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781567203882 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | November of 2000 |
| Language: | English |
| Dimensions: | 152 x 235 x 22 mm |
| Cover: | Hardcover |
| Pages: | 232 |
| Format: | Book |
| Collection: | European Socialist Thought |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Sociology
|
| EAN: | 9781567203882 |
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