Rethinking Marketing

Qualitative Strategies And Exotic Visions

by Alf H. Walle
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, November of 2000 ‧
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This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.

Rethinking Marketing

Qualitative Strategies And Exotic Visions

by Alf H. Walle

Property Description
ISBN: 9781567203882
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: November of 2000
Language: English
Dimensions: 152 x 235 x 22 mm
Cover: Hardcover
Pages: 232
Format: Book
Collection: European Socialist Thought
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9781567203882

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