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Rethinking Innovation And Design For Emerging Markets

Inside The Renault Kwid Project

by Bernard Jullien, Christophe Midler e Yannick Lung
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2023 ‧
64,88€
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The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-le

Rethinking Innovation And Design For Emerging Markets

Inside The Renault Kwid Project

by Bernard Jullien, Christophe Midler e Yannick Lung

Property Description
ISBN: 9781032476827
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2023
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 178
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781032476827