Rethinking Advertising As Paratextual Communication

by Rungpaka A. Hackley
language: english
Publisher: EDWARD ELGAR PUBLISHING LTD, January of 2023 ‧
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Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.

Rethinking Advertising As Paratextual Communication

by Rungpaka A. Hackley

Property Description
ISBN: 9781035312139
Publisher: EDWARD ELGAR PUBLISHING LTD
Release Date: January of 2023
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Softcover
Pages: 160
Format: Book
Collection: Research Handbooks In Human Rights Series
Categories: Books in English > Others
EAN: 9781035312139