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Rethinking Advertising As Paratextual Communication
language: english
Publisher:
EDWARD ELGAR PUBLISHING LTD, January of 2023 ‧
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SYNOPSIS
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781035312139 |
| Publisher: | EDWARD ELGAR PUBLISHING LTD |
| Release Date: | January of 2023 |
| Language: | English |
| Dimensions: | 138 x 216 x 20 mm |
| Cover: | Softcover |
| Pages: | 160 |
| Format: | Book |
| Collection: | Research Handbooks In Human Rights Series |
| Categories: |
Books in English
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Others
|
| EAN: | 9781035312139 |
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