Rethinking Advertising As Paratextual Communication

by Rungpaka A. Hackley
language: english
Publisher: EDWARD ELGAR PUBLISHING LTD, April of 2022 ‧
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Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.

Rethinking Advertising As Paratextual Communication

by Rungpaka A. Hackley

Property Description
ISBN: 9781800882614
Publisher: EDWARD ELGAR PUBLISHING LTD
Release Date: April of 2022
Language: English
Dimensions: 138 x 216 x 15 mm
Cover: Hardcover
Pages: 160
Format: Book
Categories: Books in English > Others
EAN: 9781800882614