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Rethinking Advertising As Paratextual Communication
language: english
Publisher:
EDWARD ELGAR PUBLISHING LTD, April of 2022 ‧
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SYNOPSIS
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781800882614 |
| Publisher: | EDWARD ELGAR PUBLISHING LTD |
| Release Date: | April of 2022 |
| Language: | English |
| Dimensions: | 138 x 216 x 15 mm |
| Cover: | Hardcover |
| Pages: | 160 |
| Format: | Book |
| Categories: |
Books in English
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Others
|
| EAN: | 9781800882614 |
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Rethinking Advertising As Paratextual CommunicationEDWARD ELGAR PUBLISHING LTD30,84€