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Retail Marketing

by Sean Ennis
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, October of 2015 ‧
77,05€
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Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergraduate and postgraduate students, it addresses the challenges of marketing in the 21st Century.

Retail Marketing

by Sean Ennis

Property Description
ISBN: 9780077157654
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: October of 2015
Language: English
Cover: Softcover
Pages: 418
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780077157654