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Research On The Communication Effects And Mass Media Credibility In China

The Foundational Theory, Evaluation Methods And Empirical Analysis

by Guoming Yu
language: english
Publisher: SPRINGER VERLAG, SINGAPORE, October of 2023 ‧
202,77€
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This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years.

Research On The Communication Effects And Mass Media Credibility In China

The Foundational Theory, Evaluation Methods And Empirical Analysis

by Guoming Yu

Property Description
ISBN: 9789811962448
Publisher: SPRINGER VERLAG, SINGAPORE
Release Date: October of 2023
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 306
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9789811962448