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Rembrandts In The Attic
Unlocking The Hidden Value Of Patents
language: english
Publisher:
Harvard Business Review Press, November of 1999 ‧
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SYNOPSIS
Offers a guide showing CEOs and managers how to unlock the financial and competitive power in their patent portfolios. This book shows how firms such as Intel and Microsoft have used patents to outflank rivals and boost bottom-line revenues and shareholder return. It demonstrates the cross-functional value companies can gain by using patents.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780875848990 |
| Publisher: | Harvard Business Review Press |
| Release Date: | November of 1999 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 240 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780875848990 |
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