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Relevância da Marca
Como deixar os seus concorrentes para trás
language: portuguese, brazilian portuguese
Publisher:
Bookman, March of 2011 ‧
see product details
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SYNOPSIS
O guru do branding David Aaker, que esteve recentemente em Portugal, mostra como eliminar a competição e conquistar a liderança de marca no seu mercado. Num livro revolucionário, o autor define o conceito de relevância da marca valendo-se de dezenas de estudos de caso.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9788577808380 |
| Publisher: | Bookman |
| Release Date: | March of 2011 |
| Language: | Portuguese, Brazilian Portuguese |
| Dimensions: | 161 x 230 x 19 mm |
| Cover: | Softcover |
| Pages: | 342 |
| Format: | Book |
| Categories: |
Books in Portuguese
>
Management
>
Marketing
|
| EAN: | 9788577808380 |
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