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Relationship Marketing

Creating Stakeholder Value

by Martin Christopher, David Ballantyne e Adrian Payne
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2002 ‧
68,93€
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Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Relationship Marketing

Creating Stakeholder Value

by Martin Christopher, David Ballantyne e Adrian Payne

Property Description
ISBN: 9780750648394
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2002
Language: English
Dimensions: 155 x 235 mm
Cover: Softcover
Pages: 264
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
EAN: 9780750648394
Recommended Minimum Age: Not applicable