Quench Your Own Thirst

Business Lessons Learned Over a Beer or Two. Founder of The Boston Beer Company, Samuel Adams brewer, catalyst of American craft beer, Jim Koch tells all when it comes to business, beer, turning your passion into a successful company. It looked like an unwinnable David and Goliath struggle one guy against the mammoth American beer industry. When others balked at Jim Kochs plan to leave his consulting job and start a brewery challenging American palates, he picked out a family recipe and ploughed ahead, launching the company that helped to redefine American beer, Samuel Adams. Quench Your Own Thirst offers unprecedented insight into