Purple Cow
Transform Your Business By Being Remarkable
language: english
Publisher:
PENGUIN BOOKS LTD, January of 2005 ‧
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14,86€
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SYNOPSIS
"Challenging ... smart thinking and lots of great examples. A must read."
Marketing
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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| Property | Description |
|---|---|
| ISBN: | 9780141016405 |
| Publisher: | PENGUIN BOOKS LTD |
| Release Date: | January of 2005 |
| Language: | English |
| Dimensions: | 128 x 195 x 9 mm |
| Cover: | Softcover |
| Pages: | 160 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780141016405 |
| Recommended Minimum Age: | Not applicable |
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