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Purple Cow

Transform Your Business By Being Remarkable

by Seth Godin
language: english
Publisher: PENGUIN BOOKS LTD, January of 2005 ‧
14,86€
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"Challenging ... smart thinking and lots of great examples. A must read." Marketing

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Purple Cow

Transform Your Business By Being Remarkable

by Seth Godin

Property Description
ISBN: 9780141016405
Publisher: PENGUIN BOOKS LTD
Release Date: January of 2005
Language: English
Dimensions: 128 x 195 x 9 mm
Cover: Softcover
Pages: 160
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780141016405
Recommended Minimum Age: Not applicable

ABOUT THE AUTHOR

Seth Godin

Seth Godin é autor de 20 bestsellers, incluindo Permission Marketing, A Vaca Púrpura, Tribos, O Ponto Morto, Linchpin, Poke the Box e Isto é Marketing. Os seus posts diários e workshops ajudam milhares de pessoas um pouco por todo o mundo.
É o criador de altMBA, Squidoo e Yoyodyne, ex-vice-presidente da Yahoo! e membro do Marketing Hall of Fame.
Saiba mais sobre o autor em sethgodin.com

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