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Public Relations, Branding And Authenticity

Brand Communications In The Digital Age

by Sian Rees
language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2020 ‧
209,54€
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

Public Relations, Branding And Authenticity

Brand Communications In The Digital Age

by Sian Rees

Property Description
ISBN: 9780367077655
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2020
Language: English
Dimensions: 159 x 235 x 20 mm
Cover: Hardcover
Pages: 186
Format: Book
Collection: Routledge New Directions In Pr & Communication Research
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780367077655

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