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Promoting Fashion
Book
eBook
language: english
Publisher:
Laurence King Publishing, August of 2018 ‧
see product details
SYNOPSIS
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781786272157 |
| Publisher: | Laurence King Publishing |
| Release Date: | August of 2018 |
| Language: | English |
| Dimensions: | 190 x 257 x 20 mm |
| Cover: | Softcover |
| Pages: | 224 |
| Format: | Book |
| Categories: |
Books in English
>
Art
>
Styles and Influences
Books in English > Others |
| EAN: | 9781786272157 |
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