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Product Strategy For High Technology Companies

by Michael Mcgrath
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, October of 2000 ‧
78,40€
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Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.

Product Strategy For High Technology Companies

by Michael Mcgrath

Property Description
ISBN: 9780071362467
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: October of 2000
Language: English
Dimensions: 160 x 237 x 66 mm
Cover: Hardcover
Pages: 400
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780071362467