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Product Placement In Hollywood Films

A History

by Kerry Segrave
language: english
Publisher: McFarland & Co Inc, July of 2004 ‧
54,01€
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This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and ""product displacement"".

Product Placement In Hollywood Films

A History

by Kerry Segrave

Property Description
ISBN: 9780786419043
Publisher: McFarland & Co Inc
Release Date: July of 2004
Language: English
Dimensions: 154 x 230 x 14 mm
Cover: Softcover
Pages: 250
Format: Book
Categories: Books in English > Art > Cinema
Books in English > Others
EAN: 9780786419043