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Process-Based Strategic Planning

by Richard Kuhn e Rudolf Grunig
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, October of 2014 ‧
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A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.

Process-Based Strategic Planning

by Richard Kuhn e Rudolf Grunig

Property Description
ISBN: 9783642423789
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: October of 2014
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 358
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9783642423789