10% OFF

Principles Of Services Marketing

by Palmer
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, January of 2014 ‧
72,07€
10% OFF CARD
free shipping
Sell ​​your book
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.

Principles Of Services Marketing

by Palmer

Property Description
ISBN: 9780077152345
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: January of 2014
Language: English
Dimensions: 195 x 259 x 27 mm
Cover: Softcover
Pages: 554
Format: Book
Collection: Schaum'S Outline Series
Categories: Books in English > Management > Marketing
EAN: 9780077152345

BOOKS FROM THE SAME COLLECTION