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Popular Music As Promotion

Music And Branding In The Digital Age

by Leslie M. Meier
language: english
Publisher: JOHN WILEY AND SONS LTD, November of 2016 ‧
74,35€
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'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

Popular Music As Promotion

Music And Branding In The Digital Age

by Leslie M. Meier

Property Description
ISBN: 9780745692210
Publisher: JOHN WILEY AND SONS LTD
Release Date: November of 2016
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 216
Format: Book
Categories: Books in English > Art > Music
Books in English > Others
EAN: 9780745692210