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Pop Brands
Branding, Popular Music, And Young People
language: english
Publisher:
PETER LANG PUBLISHING INC, April of 2010 ‧
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SYNOPSIS
Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781433105647 |
| Publisher: | PETER LANG PUBLISHING INC |
| Release Date: | April of 2010 |
| Language: | English |
| Dimensions: | 160 x 230 x 20 mm |
| Cover: | Hardcover |
| Pages: | 202 |
| Format: | Book |
| Collection: | Mediated Youth |
| Categories: |
Books in English
>
Art
>
Music
Books in English > Others |
| EAN: | 9781433105647 |
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