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Political Marketing Alchemy

The State Of Opinion Research

by Andre Turcotte
language: english
Publisher: Springer Nature Switzerland AG, August of 2021 ‧
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The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streamsâ€"media polling, commercial public opinion research and political pollingâ€"are pushing market intelligence into a new phase of development.

Political Marketing Alchemy

The State Of Opinion Research

by Andre Turcotte

Property Description
ISBN: 9783030537159
Publisher: Springer Nature Switzerland AG
Release Date: August of 2021
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 101
Format: Book
Collection: Palgrave Studies In Political Marketing And Management
Categories: Books in English > Politics > Politics in General
Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9783030537159