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Pioneers Of Promotion
How Press Agents For Buffalo Bill, P. T. Barnum, And The World'S Columbian Exposition Created Modern Marketing
language: english
Publisher:
University of Oklahoma Press, June of 2018 ‧
see product details
SYNOPSIS
The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780806160108 |
| Publisher: | University of Oklahoma Press |
| Release Date: | June of 2018 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 408 |
| Format: | Book |
| Categories: |
Books in English
>
History
>
History of America
Books in English > Others |
| EAN: | 9780806160108 |
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